Casa Dani
Casa Dani is an institution on the Madrid gastronomic map, and the commission for its loyalty program was an incredible opportunity to unite tradition, modernity, and soulful visual design. My work involved creating a specific identity for this program, ensuring the new image connected with the authentic essence of the restaurant and its loyal clientele.
The project covered everything from the design of the loyalty program logo, to defining its visual tone: colors, typography, iconography, and graphic style. From there emerged digital materials such as a landing page, weekly email marketing campaigns, and social media graphics, each piece designed to strengthen the relationship between Casa Dani and its most loyal customers.
Additionally, offline materials were developed such as flyers, posters, and banners for the restaurant's physical locations, reinforcing in-person communication. The design of the weekly mailing campaigns was particularly strategic: my role was not only to create visually appealing pieces, but also functional and coherent ones aligned with the program's branding, so that each email becomes a meaningful touchpoint with users.
