Design with intention

I believe design must not only look good, but also have a purpose.

Every brand I build starts from a clear idea: connecting aesthetics and strategy to create consistent, functional, and memorable identities.

Career

I have over 10 years working in the world of branding and visual communication.

During this time I have led projects for national and international brands across sectors such as technology, gastronomy, and lifestyle.

I am currently part of the creative team at vivo España & Portugal, where I develop visual direction and coordinate brand execution across different markets.

Working style

Every project starts with a deep understanding of the brand: its history, its values, and what makes it unique.

From there, I define a visual strategy that balances the conceptual and the aesthetic, ensuring the result is solid and relevant at every touchpoint.

Some of the brands I have worked with:

  • vivo logo, a brand Fernando Linares has worked with
  • MediaMarkt logo, a brand Fernando Linares has worked with
  • Oriflame logo, a brand Fernando Linares has worked with
  • MARCA logo, a brand Fernando Linares has worked with
  • El Español logo, a brand Fernando Linares has worked with
  • Tasty Poke logo, a brand Fernando Linares has worked with

“I believe in design as a tool to create coherence, meaning, and value in every brand.”

Wakame Studio

Before joining vivo, I founded Wakame Studio, a 360º creative studio focused on branding, web design, and audiovisual production.

For over six years, I led brand identity projects, communication campaigns, and digital experiences for different brands, coordinating multidisciplinary teams and overseeing the entire creative process, from strategy to final execution.

This experience helped me develop a broader vision of design, combining creativity, project leadership, and brand building.

Let's design something together

Every project is an opportunity to create meaningful connections through design.

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