Aborigen BBQ
Aborigen BBQ is a gourmet burger restaurant located in Madrid, with a modern and authentic concept. I was responsible for developing the complete visual identity, from the logo and typography to the color palette and brand applications, ensuring every element conveyed the restaurant's personality and values.
I also led the creative direction for photography, web design, social media, packaging, stationery, and the menu, creating a coherent and memorable experience for customers. Every piece of the project was strategically designed so that the brand's style would be consistently reflected across all touchpoints.
The process began with defining the brand identity: understanding its concept, target audience, and positioning in the gourmet burger market.
From there, I developed a distinctive logo, a custom color palette, and typography that reflect the authenticity and modernity of Aborigen BBQ.
Art direction extended to photography and the design of visual elements across all platforms: web, social media, and physical materials. Each piece reinforces the brand's story and creates a cohesive visual experience that connects with customers.
