Brutal Burrito
Brutal Burrito is a gourmet burrito restaurant that needed a strong, vibrant, and recognizable identity from the very first impression. The project was developed as a comprehensive brand project, defining a visual system that conveys energy, flavor, and its own character.
The process began with the creation of the logo, a brand with a bold personality that blends urban aesthetics with graphic nods to contemporary Mexican imagery. From there, the entire visual structure of the project: color palette, typography, illustrations, patterns, and graphic language. The goal was to build an identity fresh, modern, and accessible, but with a handcrafted touch that reinforces the restaurant's gastronomic spirit.
The development continued with the creation of all the packaging, from wrappers and bags to cups, labels, and delivery packaging. Each piece follows the same visual narrative: an expressive style, bold lines, and intense colors that make the brand recognizable both in-store and in take-away format.
The website and digital communication, ensuring consistency across social media, promotional materials, menus, signage, and point-of-sale materials. The entire system was supported by a creative direction that blends culture, gastronomy, and a bold tone to connect with a young, urban audience.
